Men have different skin from women. Men produces more oil than women. Men's skin is also thicker than women, so they have to be treated differently. At home, for example, my husband cannot just use the facial foam I use because he's got a very oily face while I have dry skin. I use a facial foam that has higher content of moisturizer and if he uses it, he'll definitely have an outbreak - pimple. Men's skin have to be treated differently, thus have to use products designed specially for them. The Body Shop men's line may be the answer to your man's skin concerns.
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